Newsmax Media also operates a print magazine called Newsmax as well as the cable news channel Newsmax TV. CEO Ruddy has attempted to position the network as a competitor to Fox News, including by hiring former Fox News hosts Rob Schmitt and Greg Kelly. The average age of a Newsmax online reader is 54 years old, according to a Bloomberg Businessweek profile of the company.
About Newsmax in brief
Newsmax or Newsmax. com, previously styled NewsMax, is a conservative American news and opinion website founded by Christopher Ruddy on September 16, 1998. Newsmax Media also operates a print magazine called Newsmax as well as the cable news channel Newsmax TV. The website has been described by The New York Times as influential in American conservative circles. CEO Ruddy has attempted to position the network as a competitor to Fox News, including by hiring former Fox News hosts Rob Schmitt and Greg Kelly. After the 2020 United States presidential election, Newsmax published numerous conspiracy theories about the election and false accusations of voter fraud. The average age of a Newsmax online reader is 54 years old, according to a Bloomberg Businessweek profile of the company. In 2014, NewsMax donated USD 1 million to the Clinton Foundation and CEO Christopher R Buddy has accompanied President Clinton on foundation trips to Africa. In the fall of 2007, News max published a positive interview with former president Bill Clinton on NewsMax. com. In March 2014, the company was profiled in Bloomberg Business week by Karl Taro Greenfeld. The story detailed Newsmax’s successful business model of targeting higher-in-the-comedin Baby boomers. The company’s plans to launch a linear and over- the-top cable channel, and suggested their revenue model could make the company uniquely competitive in this arena. In 2010, the Financial Times said Newsmax had witnessed 40 percent growth rates per annum over the past decade, closing 2009 with USD 35 million revenues, up from USD 25 million the year before.
A profile on Newsmax described the company as a \”potent force\” in U.S. politics and noted the company’s headquarters had become a must stop for Republican candidates seeking the party’s 2012 nomination. In 1998, News Max became known for its anti-Clinton content. In 2008, the site published an interview with Bill Clinton, followed by a positive cover story in Newsmax magazine. In 2009, the paper’s long-time former editor, Kenneth Chandler, was tapped as Newsmax Magazine’s editor- in-chief. The company expected annual 2010 revenues to exceed USD 50 million. In 2011, the CEO of Newsmax told the New York Post that he expected the company to make over $100 million in revenue in the next few years. In 2013, the website and its affiliated sites drew 14.4 million unique visitors, leading over such sites as The Huffington Post Politics, NBCNews Politics, and Politico. com Politics, in monthly viewership for two consecutive months. In April 2013, The Washington Post reported that the Newsmax website was one of the strongest conservative voices online and that it had defied the media trend and said that it was a force to be reckoned with in the conservative community. In 2012, the firm hired former Newsweek chief correspondent Arnaud de Borchgrave, who also serves as editor-at-large of United Press International and Jeff Cunningham, former publisher of Forbes.