HBO Max is an American subscription video on demand streaming service from AT&T’s WarnerMedia. The service launched on May 27, 2020. HBO Max is based on WarnerMedia’s HBO premium TV service and includes all of its programming, plus a range of additional original programming and library content.
About HBO Max in brief
HBO Max is an American subscription video on demand streaming service from AT&T’s WarnerMedia. The service launched on May 27, 2020. HBO Max is based on WarnerMedia’s HBO premium TV service and includes all of its programming, plus a range of additional original programming and library content from all parts of WarnerMedia, as well as third-party content providers from which WarnerMedia bought streaming rights. As of September 30, the service had a nominal total of 28. 7 million paying subscribers, including HBO pay TV customers whose subscriptions make them eligible for free access to HBO Max, but who have not yet activated. WarnerMedia indicated that the service would have 10,000 hours of content at-launch, including first-run, library content and content from the company’s other brands. HBO’s existing content is sourced from studios such as Universal Pictures, 20th Century Studios, and Turner Sports. As with HBO Go and HBO Now, HBO Max will not include content from HBO’s linear channels, nor is it expected to include any content from Cinemax, which will wind down its original programming efforts as WarnerMedia reallocates its programming efforts towards HBO Max. The original plan for the service called for three tiers with a late 2019 launch. AT&t has not ruled out adding live content from Turner Sports in the future and First Party content for HBO Max under the Asterisk denotes the third party providers for which HBO Max has bought rights. Warner Bros. and HBO Max announced the Warner Max film label on February 5, 2020, which would produce eight to ten mid-budget movies per year for the streaming service starting in 2020.
Reese Witherspoon’s Hello Sunshine and Greg Berlanti were signed to production deals for theService. On April 20, 2020,. WarnerMedia announced HBO Max’s launch date as May 27. On July 9, 2019, Warner media announced that the. service would be known as HBO Max and would launch in spring 2020. On January 8,2020, AT&C announced that Audience, a channel exclusive to subscribers of AT&S-owned TV providers such as DirecTV with some original programming, would be sunset on May 22, eventually transitioning to a barker channel for HBOMax. On August 7, 2020 the company announced a major restructuring under new president Jason Kilar, which he described as \”leaning into this great moment of change\” towards direct-to-consumer services. On October 10, 2018, Warner Media announced that it would launch an over-the-top streaming service in late 2019, featuring content from its entertainment brands. At the time, WarnerMedia stated that theService would have over 2,000 films at- launch, including pay television rights that are available from Warner Bros., Universal Pictures,. Warner Bros, and 20th century Studios, including Universal Pictures. Warner media said that the Service would be available on all platforms, including Apple TV, Roku, Android, and Windows Phone, and that HBO Max would have a total of 12. 6 million activated subscribers.