Ice Bucket Challenge
The Ice Bucket Challenge was co-founded by Pat Quinn and Pete Frates. The challenge encourages nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable financial donation. The Ice Bucket challenge was brought to mainstream audiences by television anchor Matt Lauer on July 15, 2014, on NBC’s The Today Show.
About Ice Bucket Challenge in brief
The Ice Bucket Challenge was co-founded by Pat Quinn and Pete Frates. The challenge encourages nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable financial donation. On August 1, 2015, a group of ALS organizations in the United States, including the ALS Association, Les Turner ALS Foundation, and ALS Therapy Development Institute, re-introduced the Ice bucket Challenge for 2015 to raise further funds with the intention of establishing it as an annual occurrence. In the U.S. and UK, many people participated for the ALS association, although some opted to donate their money to other organizations. In Norway the penalty for refusal could also be having to purchase alcoholic drinks for others. The Ice Bucket challenge was brought to mainstream audiences by television anchor Matt Lauer on July 15, 2014, on NBC’s The Today Show at Greg Norman’s challenge. It failed to raise the same viral attention as the 2014 event, which raised over USD 220M worldwide for the disease, but some people, including various government officials around the world, have performed the challenge again in the summers of 2016, 2017, 2018 and 2019. The task usually involved the option of either donating money to cancer research or having to jump into cold water. The National Fallen Firefighters Foundation popularized the ‘Cold Water Challenge’ in early 2014 to raise funds as an unsanctioned spin-off of the polar plunge most widely used by Special Olympics as a fundraiser.
In May 2014, the Washington Township, New Jersey, fire department posted a video on YouTube participating in the “Cold Water challenge’ with fire hoses. According to the Wall Street Journal, the Ice BucketChallenge was begun by professional golfers as means to support various pet charities. One version of the challenge involved dousing participants with cold water and then donating to a charity, for example a local child diagnosed with an inoperable brain tumor. In another version, the Auckland Division of the Cancer Society of New Zealand was the beneficiary. At this time, the challenge was not directly connected with ALS, but with friends of Pat Quinn, who was being awarded the Stephen Heywood Award for his fundraising and advocacy work in 2012 for his work with patients with the disease. On the same day, the Golf-air Channel program Morning Drive performed a live Ice Bucket-Challenge on June 30, 2014. On that day, golfer Chris Kennedy challenged his cousin Jeanette Senerchia of Pelham, New York, whose husband, Anthony, had ALS for 11 years. Kennedy thought taking the challenge might bring some cheer to a family member with ALS and nominated his cousin’s wife. Within two weeks, word then reached Quinn’s friend Pete Frate and he took the challenge, making him the fourth person to complete the challenge for ALS. On September 2, 2019, Frates’ father implied that his family knew so much about the disease that \”he felt like he was the Nostradamus of ALS\”.
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This page is based on the article Ice Bucket Challenge published in Wikipedia (as of Dec. 09, 2020) and was automatically summarized using artificial intelligence.
