Verzuz

Verzuz, also known as Verzuz TV, is an American webcast series created by producers Timbaland and Swizz Beatz. The series invites two music icons, predominantly R&B and hip-hop, to highlight their discographies in two 10-song rounds during a three-hour session. In August 2020, after a bidding war, the series began a partnership with streaming service Apple Music and social media platform Twitter.

About Verzuz in brief

Summary Verzuz Verzuz, also known as Verzuz TV, is an American webcast series created by producers Timbaland and Swizz Beatz. The series invites two music icons, predominantly R&B and hip-hop, to highlight their discographies in two 10-song rounds during a three-hour session. Noteworthy broadcasts include battles between producers Teddy Riley and Babyface, singers Erykah Badu and Jill Scott, Brandy and Monica, and rappers Ludacris and Nelly, as well as Young Jeezy and Gucci Mane. In August 2020, after a bidding war, the series began a partnership with streaming service Apple Music and social media platform Twitter, integrating Apple’s audiovisual capabilities with Twitter’s social-engagement aspect. There are no actual winners chosen, but Billboard magazine has released scorecards and breakdowns of the battles and selected winners based on these observations. For many of the live broadcasts, the competitive streaming went an estimated 2 hours long with the exception of continuing on their own live feed to allow fans and followers to engage with the event. In the most recent episode, Bounty Killer & Beenie Man fully performed live with microphones along with DJ’sSound Equipment, which in turn also provided good acoustics and feedback without interruptions. There was a first attempt by record producer Teddy Riley to perform live against Babyface. For the majority of the music tracks selected by the artist, they often share trivial personal stories about the creation of the song and the experience surrounding it before playing or performing the track. Oftentimes, the artist on both sides would gloat or boast themselves to show their competitive spirit along with having the authority of ‘bragging rights’ On one occasion, the most technicalities forced a live stream to stay continuous for more than 2 hours without being cut off.

However, most broadcasts had an allotted time of 1 hour per stream, due to Instagram’s live streaming rules, which cause the artist to restart another live session and continue where they left off. Only two VerZuz matches so far surpassed over a million views, The Jeeze vs Gucci. Mane Verzzuz was the most watched webcast with over 1. 8 million Instagram viewers, breaking Brandy vs Monica Ver Zuz record, which was the first live stream webcast to pass the million mark with over1. 2 Million views. Season 2 of Verzuez began on November 19, 2020. In its initial inception, the battles were performed remotely over Instagram live due to the COVID-19 Pandemic. The majority of U.S. states were under strict quarantine to prevent the spread of Coronavirus. Challengers often used their own cell phonetablet device or web camera to live-stream on Instagram live through their verified artist page. Initially, challengers added or requested each other’s Instagram accounts to communicate virtually on Instagram Live. The first time this format changed was in the challenge between Bounty Killer vs Beenie. Man, in which both challengers appeared together under the Ver zuzTV Instagram channel instead of their own channels. In an ABC News interview, Swizz. Beatz stated \”The people won, the culture won, music won\”