Spotify

Spotify

Spotify offers digital copyright restricted recorded music and podcasts, including more than 60 million songs, from record labels and media companies. As a freemium service, basic features are free with advertisements and limited control, while additional features, such as offline listening and commercial-free listening, are offered via paid subscriptions. As of October 2020, the platform has 320 million monthly active users, including 144 million paying subscribers.

About Spotify in brief

Summary SpotifySpotify offers digital copyright restricted recorded music and podcasts, including more than 60 million songs, from record labels and media companies. As a freemium service, basic features are free with advertisements and limited control, while additional features, such as offline listening and commercial-free listening, are offered via paid subscriptions. As of October 2020, the platform has 320 million monthly active users, including 144 million paying subscribers. Unlike physical or download sales, which pay artists a fixed price per song or album sold, Spotify pays royalties based on the number of artist streams as a proportion of total songs streamed. It distributes approximately 70% of its total revenue to rights holders, who then pay artists based on individual agreements. In December 2016, Drake’s just 36 million listeners were overtaken by Drake’s 36 million monthly listeners. In May 2016, Rihanna overtook Justin Bieber to become the biggest artist on Spotify, with 31 3 million active listeners. On 14 November 2018, the company announced a total of 13 new markets in the MENA region, including the creation of a new Arabic playlists hub and several new apps. In October 2015, Ed Sheeran became the first song to pass 500 million streams, with ‘Thinking Out Loud’ by Major Lazer and DJ Snake featuring MØ. Later that month, Spotify announced that ‘MØ’ was its most-streamed song of all time, with over 525 million streams worldwide. The company’s US headquarters are located in New York City’s Flatiron District.

In February 2017, Spotify. announced a major expansion of its United States operations in Lower Manhattan, New York. City, at 4 World Trade Center, adding approximately 1,000 new jobs and retaining 832 existing positions. In March, Spotify removed all limits on the free service tier indefinitely. In April 2016, Ek and Lorentzon wrote an open letter to Swedish politicians demanding action in three areas that they claimed hindered the company’s ability to recruit top talent as Spotify grows, including access to flexible housing, better education in the programming and development fields, and stock options. The company’s Chief Marketing Officer Seth Farbman told Creativity that big data is muting creativity in marketing, but we have turned that on its head… For us, data inspires and gives an insight into the emotion that people are expressing. In January 2012, the free trial periods began to expire, and limited users to ten hours of streaming each month and five plays per song. Spotify announced in October 2015 that artists would be able to make albums temporarily exclusive to paid subscribers if the albums are part of Universal Music Group or the Merlin Network. In November 2015, the new Arabic app was launched, supporting right-to-left text in apps and several playlists, while supporting text in left-left apps in other languages. In March 2016, Drake’s ‘underground’ song ‘Lean On’ became the most streamed song of the week.