Shojo Beat is a shōjo manga magazine formerly published in North America by Viz Media. Launched in June 2005 as a sister magazine for Shonen Jump, it featured serialized chapters from six manga series. In May 2009, Viz announced that it was discontinuing the magazine; the July 2009 issue was the last released.
About Shojo Beat in brief
Shojo Beat is a shōjo manga magazine formerly published in North America by Viz Media. Launched in June 2005 as a sister magazine for Shonen Jump, it featured serialized chapters from six manga series, as well as articles on Japanese culture, manga, anime, fashion and beauty. The first issue of Shojo Beat launched with a circulation of 20,000. In May 2009, Viz announced that it was discontinuing the magazine; the July 2009 issue was the last released. The magazine’s panda mascot, Moko, was first introduced in the October 2005 issue, though he remained nameless until the July 2006 issue. A third mascot, a star-shaped figure named Hoshiko, was introduced with the March 2008 issue as a friend for Moko. In November 2006, Marc Weidenbaum replaced him as the magazine’s editor-in-chief. In February 2009, the magazine stopped accepting new subscriptions and ceased publication with the release of the July 2008 issue. Existing Shojo Be subscriptions were transferred to Viz’s Shonen jump magazine. Additional features included a letter from the editor, a preview of a title from another Viz manga imprint, and articles on current manga and fashion trends in Japan.
Sections of the magazine featured fan-related material, including art, drawing lessons, and cosplay guides how-to guides for dressing up the magazine. During its run, its chapters were translated to English by Viz, with many of the manga series being published under the “ShoJo Beat” label and online being published online by Viz’s official website. The last issue was released on May 31, 2009, with the first copy of ShonenJump sent to former subscribers informing them of the transfer and how to request a refund for the unfilled portion of their subscriptions if they would prefer. It was the first English anthology to use the cyan and magenta ink tones common to Japanese manga anthologies. The average circulation was approximately 38,000 copies, with half coming from subscriptions rather than store sales. Of the six titles, two each came from Japanese publishers Shueisha, Shogakukan, and Hakusensha.