Sega was founded by American businessmen Martin Bromley and Richard Stewart as Nihon Goraku Bussan on June 3, 1960. The name Sega, an abbreviation of Service Games, was first used in 1954 on a slot machine, the Diamond Star. Sega has produced several multi-million-selling game franchises, including Sonic the Hedgehog, Total War, and Yakuza. It also operates amusement arcades and produces other entertainment products, including Sega Toys.
About Sega in brief
Sega Corporation is a Japanese multinational video game developer and publisher headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are respectively headquartered in Irvine, California, and London. Sega was founded by American businessmen Martin Bromley and Richard Stewart as Nihon Goraku Bussan on June 3, 1960. The name Sega, an abbreviation of Service Games, was first used in 1954 on a slot machine, the Diamond Star. Sega has produced several multi-million-selling game franchises, including Sonic the Hedgehog, Total War, and Yakuza. It also operates amusement arcades and produces other entertainment products, including Sega Toys. Sega’s arcade division existed as Sega Interactive Co., Ltd. from 2015 to 2020 before it merged with Sega Games to create Sega Corporation. Sega is a subsidiary of Sega Group Corporation, which is, in turn, a part of Sega Sammy Holdings. From 1983 until 2002, Sega also developed video game consoles. Sega stopped manufacturing consoles to become a third-party developer and publishers and was acquired by Sammy Corporation in 2004. In the years since the acquisition, Sega has been more profitable. It has been recognized for its time supporting its own video game console, its creativity, and its innovations. In more recent years, it has been criticized for its business decisions and the quality of its creative output. It is one of the world’s most prolific arcade game producers and operates arcades around the world, including in the U.S., Japan, and South Korea.
The company was founded as Service Games of Japan by Bromley, Stewart, Irving Bromberg, and James Humpert in 1940. In 1952, Bromley sent employees Richard Stewart and Ray LeMaire to Tokyo to establish Service Game of Japan to provide coin-operated slot machines to military bases in Japan. After the war, the founders sold Standard Games in 1945, and in 1946 established Service Game, named for the military focus. The two new companies purchased all of Japan’s slot machines, doing business as Sega, Seizō, and Kikai Seizo. In 1964, the companies merged in 1964, retaining the name Nih on Goraku. In 1965, the company acquired Rosen Enterprises, an importer of coin- operated games, and became Sega Enterprises, Ltd. In 1968, the two companies merged to form Sega Enterprises. In 1999, Sega acquired the assets of Service Game Panama to control the entities of Service games worldwide. In 2000, Sega bought the American company Service Games Panama and changed its name to Sega Games Co. Ltd. It was renamed Sega Corporation in 2010. Sega Games and Sega Interactive were merged in 2020 and renamed Sega Corp. Sega Holdings Co. Ltd. was established in 2015, Sega Corporation, being renamed Sega Game Co. and its arcade, entertainment, and toy divisions separated into other companies. In 2012, Sega Games was bought out by Sega Sammy Corp. for $1.2 billion. In 2013, Sega announced that it would no longer make video games.
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This page is based on the article Sega published in Wikipedia (as of Dec. 07, 2020) and was automatically summarized using artificial intelligence.
