Triller (app)

Triller is an American video-making and social-networking service owned by Proxima Media. It allows users to automatically edit and synchronize their videos to background tracks using artificial intelligence. Triller was released for iOS and Android in 2015, and it is currently led by President and CEO Mike Lu. The app features celebrity users, including the Weeknd and Justin Bieber.

About Triller (app) in brief

Summary Triller (app)Triller is an American video-making and social-networking service owned by Proxima Media. It allows users to automatically edit and synchronize their videos to background tracks using artificial intelligence. Triller was released for iOS and Android in 2015, and it is currently led by President and CEO Mike Lu. The app features celebrity users, including the Weeknd and Justin Bieber. The company claims to have over 250 million downloads, though this figure is currently under review. In August 2020, Triller became the #1 downloaded app on the U.S. App Store amid threats of a TikTok ban from the Trump administration. The Triller app has attracted celebrity users like Chance the Rapper, Justin Bieber, Marshmello, The Weeknd, Alicia Keys, and more. In October 2020, the company sued TikTok’s parent company, ByteDance, for patent infringement. To date, Triser has raised over USD 100 million from various investment banks, angel investors, and Hollywood studios.

Triller has also been criticized for paying its content creators to move over from its rival app TikTok. In accordance with online privacy laws in the United States, under the age of 13, children under the ages of 13 must receive parental consent in order to create an account on Triller. Users can choose to create a “music video” or a ‘social video’ on the app. A video can be shared with other users of the app or through social media platforms such as Instagram, Twitter, WhatsApp, Facebook, and Youtube. Users can also download or share through links, text messages, or direct messaging within the app, along with the most-viewed and most-liked videos. The “Trills” page functions similarly to Instagram’S ‘Reels’ page or TikTok’s “For You’  page. It shows famous content creators and their videos, including creators such as Charli D’Amelio, Dixie D�’ amelio and Major Lazer.