Coon is the Australian trademark of a cheddar cheese. It is produced by the Warrnambool Cheese and Butter company, which is majority-owned by Canadian dairy company Saputo Inc. In October 1949, Kraft Foods Inc. registered the trademark ‘COON’ with the US Patent Office, claiming use since 1910. On 13 January 2021, the chair and CEO of Saputo announced that ‘Coon’ cheese was to be rebranded as ‘Cheer’ The new name was chosen to signify happiness.
About Coon cheese in brief
Coon is the Australian trademark of a cheddar cheese. It is produced by the Warrnambool Cheese and Butter company, which is majority-owned by Canadian dairy company Saputo Inc. The Kraft Walker Cheese Co. launched a cheese known as ‘Red Coon’ around 1931. In October 1949, Kraft Foods Inc. registered the trademark ‘COON’ with the US Patent Office, claiming use since 1910. On 13 January 2021, the chair and CEO of Saputo. announced that ‘Coon’ cheese was to be rebranded as ‘Cheer’ The new name will be launched in July 2021. The name was chosen to signify happiness. The company formerly stated that the name derived from the American Edward Coon of Philadelphia, who patented a method in the US in 1926 for fast maturation of cheese via high temperature and humidity. However, there appears to be no indication in older Australian sources that Kraft Walker cheese Co.
patented or used his method. The cheese was also advertised as being ‘2 years old’ in the 1950s. Red Coon was coated with red wax, later replaced with cellophane, and the red stripe in the current logo is a residual reference to the original packaging. In 1959, Coon ‘Tasty’ cheese starts appearing in the press, with an illustrated advertisement showing labels which call the processed product ‘cheddar’ and the Coon variety, sold in 8-ounce packages, described as ‘tasty’ A 1961 ad shows a slightly different label, including the information that it is ‘Manufactured in Melbourne by Lion Dairy & Drinks’ Lion Dairy and Drinks operated the brand for some years, until May 2015, when Saputo bought back the brand.
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This page is based on the article Coon cheese published in Wikipedia (as of Jan. 26, 2021) and was automatically summarized using artificial intelligence.
