Ugly Betty is an American comedy-drama television series. It was originally broadcast on ABC between 2006 and 2010. The series is based on Fernando Gaitán’s Colombian telenovela Yo soy Betty, la fea. It revolves around the character Betty Suarez, who lands a job at a prestigious fashion magazine.
About Ugly Betty in brief
Ugly Betty is an American comedy-drama television series. It was originally broadcast on ABC between 2006 and 2010. The series is based on Fernando Gaitán’s Colombian telenovela Yo soy Betty, la fea. It revolves around the character Betty Suarez, who lands a job at a prestigious fashion magazine. During its first three seasons, it aired on Thursday nights, where it was mostly successful. However, viewership dropped significantly in the show’s third season, particularly in the important 18–49 age group. In January 2010, ABC announced it was cancelling the series due to low ratings. Since its cancellation, it has gained a cult following. With the end of the series, talk arose of a push by Ana Ortiz and America Ferrera for an Ugly Betty movie. On November 25, 2007, the cast appeared in a 38-second video for “Speechless” in which they pulled away from a close-up of Ferrera to show their support for the Writers’ Strike. On March 21, 2009, ABC renewed the series for a second season. Although he joined NBC as their new entertainment head, Ben Silverman remained a co-executive producer on the show, but in limited role. The season finale is the episode called “East Side Story” The series was canceled on January 27, 2010, after its third and final season. It has been shown on ABC Family and SOAPnet, both of which have aired marathons of the show. The pilot was tested on several cable providers to gauge interest and feedback from viewers, most notably the Hispanic community, including those who are fans of the original Betty, who hoped that ABC would maintain the integrity of theOriginal Betty.
The idea to bring UglyBetty to American TV screens began in 2001 when NBC was planning to adapt Betty as a half-hour comedy, which would be produced by Sony Pictures Television but it did not get past the planning stages. In 2004, ABC and Salma Hayek’s company came on board in 2004 and retooled it as an hour-long comedy-Drama. On August 8, 2006, ABC decided at the last minute to move the show from its previously announced Friday 8 pm time period to Thursday at 8 pm, replacing sitcoms Notes from the Underbelly and Big Day as a lead-in to top-rated program Grey’s Anatomy, due to the growing interest. On May 16, 2006,. ABC announced that Uglybet would be part of the 2006–2007 North American season lineup as a weekly hour- long series; the initial order was for 13 episodes. On October 13,2006, ABC ordered a full season pick-up for the series. On January 5, 2007,. the network screened the debut episode on the web and made the episodes available for download on iTunes after their initial airings on January5, 2007. The network screened free off-air screenings to the public at various events ahead of the Show’s debut.
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