The Ford 50th Anniversary Show

The Ford 50th Anniversary Show, also known as The American Road, was a two-hour television special that was broadcast live on June 15, 1953. Ford spent approximately USD 500,000 on the program, making it the most expensive television program in history up to that time. It has been called a landmark in television and a milestone in the cultural life of the ’50s.

About The Ford 50th Anniversary Show in brief

Summary The Ford 50th Anniversary ShowThe Ford 50th Anniversary Show, also known as The American Road, was a two-hour television special that was broadcast live on June 15, 1953, from 9 p.m. to 11 p. m. Ford spent approximately USD 500,000 on the program, making it the most expensive television program in history up to that time. The show featured a lengthy duet between Ethel Merman and Mary Martin, considered the leading ladies of American theatre at the time, singing a medley of classic American songs. It also included comedy sketches performed by Wally Cox, songs performed by crooners Rudy Vallée, Bing Crosby, Frank Sinatra, and Eddie Fisher, and two dance segments choreographed by Jerome Robbins.

The program also featured commentary by CBS newsman Edward R. Murrow and lyricist Oscar Hammerstein II covering a variety of topics, including the danger of nuclear war against the backdrop of a mushroom cloud. Due to the show’s popularity, Ford replayed the program on a continuous basis at the Ford Rotunda in Dearborn, Michigan, where it was seen by more than 100,000 visitors in the from June 16 to June 29. It has been called a landmark in television and a milestone in the cultural life of the ’50s.