Coca-Cola’s first diet drink, Tab was popular throughout the 1960s and 1970s. The beverage has retained a cult following over the years. In October 2020, the company announced that it would discontinue Tab at the end of the year.
About Tab (drink) in brief
Coca-Cola’s first diet drink, Tab was popular throughout the 1960s and 1970s. Several variations were made, including a number of fruit-flavored, root beer, and ginger ale versions. Caffeine-free and clear variations were released in the late 1980s and early 1990s. Tab’s popularity declined after the Coca-Cola company’s introduction of Diet Coke in 1982, though it remained the best-selling diet soda of that year. The beverage has retained a cult following over the years. In October 2020, the company announced that it would discontinue Tab at the end of the year.
Tab was created in 1963 after the successful sales and marketing of Diet Rite cola, owned by The Royal Crown Company. It was initially sweetened with a mixture of cyclamate and saccharin. After the Food and Drug Administration issued a ban on cyclamate in 1969, sodium sacchar in was used as the beverage’s primary sweetener. In 2006, a Tab-branded energy drink was released. Though it shares the Tab branding, its formula is entirely different from that of the standard cola: it is sweetening with sucralose and has a sour, tart flavor.
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This page is based on the article Tab (drink) published in Wikipedia (as of Nov. 23, 2020) and was automatically summarized using artificial intelligence.
