Odwalla was founded in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett. In 2001, Od walla was acquired by The Coca-Cola Company for US$181 million and became a wholly owned subsidiary. In July 2020, Coca- Coke announced it would discontinue the OdWalla brand by August 2020.
About Odwalla in brief
Odwalla was founded in Santa Cruz, California, in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett. Odwalla’s products include juices, smoothies, soy milk, bottled water, organic beverages, and several types of energy bars. The company experienced strong growth after its incorporation in 1985, expanding its distribution network from California to most of North America. A period of decline occurred as the result of a fatal outbreak of E. coli O157: H7 in 1996 that was caused by using bruised fruit that had been contaminated. In 2001, Od walla was acquired by The Coca-Cola Company for US$181 million and became a wholly owned subsidiary. In July 2020, Coca- Coke announced it would discontinue the OdWalla brand by August 2020. The name for their start-up, \”Od walla\”, was taken from that of a character who guided \”the people of the sun\” out of the \”gray haze\” in the song-poem \”Illistrum\”, a favorite of the founders, which was composed by Roscoe Mitchell and performed by the Art Ensemble of Chicago jazz group, of which Mitchell was a member.
On October 7, 1996, a batch of apple juice made using blemished fruit, resulting in the death of one and 66 sickened customers, was marketed as an unpasteurized fruit juice. Because these efforts were aimed at younger consumers, OdwallA was again profitable by the end of the year. In addition to advertising its new safety procedures, the company released a new line of food bars, the Future Shake, aimed at a younger audience. The Future Shake is a fruit bar aimed at the USD 900million lunch market. Od wallas are now one of the largest fresh-juice companies in America. The brand is owned by Coca-cola. The future of Odwallas is uncertain. The current CEO of the company is David Perry, who was formerly the CEO of PepsiCo. The new CEO of OdWallas is also a former PepsiCo executive. The firm is based in Half Moon Bay, California and has a production facility in Dinuba, California.