The Macintosh Classic was a personal computer designed, manufactured and sold by Apple Computer, Inc. from October 1990 to September 1992. It was the first Macintosh to sell for less than US$1,000. Apple did not renew its contract with Modular Systems Inc. for the right to use the name as part of a five-year contract when it ended.
About Macintosh Classic in brief
The Macintosh Classic was a personal computer designed, manufactured and sold by Apple Computer, Inc. from October 1990 to September 1992. It was the first Macintosh to sell for less than US$1,000. Production of the Classic was prompted by the success of the Original Macintosh, then the Macintosh Plus and finally the Macintosh SE. The Classic featured several improvements over the aging Macintosh Plus, which it replaced as Apple’s low-end Mac computer. The price and the availability of education software led to the Classic’s popularity in education. Apple did not renew its contract with Modular Systems Inc. for the right to use the name as part of a five-year contract when it ended. Apple’s decision to not update the Classic with newer technology such as a newer CPU, higher RAM capacity or color display resulted in criticism from reviewers, with Macworld describing it as having \”nothing to gloat about beyond its low price\” and \”unexceptional\”. The Classic is an adaptation of Jerry Manock’s and Terry Oyama’s 1984 Macintosh 128K industrial design, as had been the earlier Macintosh SE, and Apple released two versions. The original Macintosh plans called for a system around USD 1,000, but by the time it had morphed from Jef Raskin’s original vision of an easy-to-use machine for composing text documents to Jobs’ concept incorporating ideas gleaned from a trip to Xerox PARC, the Mac’s list price had ballooned to USD 2,495.
The high-right policy led to a series of machines with ever-increasing prices. In time, these would develop as the Classic, Macintosh LC, and Macintosh IIsi. Apple’s new strategy caused these computers to be priced from the ground up with the most value being the most important to Apple’s most valued customers, John Sculley, Apple’s vice-president of product development said in an interview in October 1990. On October 15, 1990, Apple introduced the Classic at a press conference, announcing that pricing would start at USD 1,.000, and that the Classic would be sold alongside the more powerful Macintosh Classic II in 1991 until its discontinuation the next year. Apple had paid USD 1 million to Modular systems Inc. (MSE) for the rights to use the name for the Classic as part of a five year contract with Daimler-Benz AG, a subsidiary of the German car maker. In January 1990, Gassée resigned and his authority over product development was divided among several successors.
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This page is based on the article Macintosh Classic published in Wikipedia (as of Dec. 03, 2020) and was automatically summarized using artificial intelligence.
