Eat Just

Eat Just

Eat Just was founded in 2011 by Josh Tetrick and Josh Balk. It raised about USD 120 million in early venture capital and became a unicorn in 2016 by surpassing a USD 1 billion valuation. In December 2020 its lab-grown chicken became the first lab- grown meat to receive regulatory approval in Singapore.

About Eat Just in brief

Summary Eat JustEat Just was founded in 2011 by Josh Tetrick and Josh Balk. It raised about USD 120 million in early venture capital and became a unicorn in 2016 by surpassing a USD 1 billion valuation. It has been involved in several highly-publicized disputes with traditional egg industry interests but has also partnered with them to produce and sell products. In December 2020 its lab-grown chicken became the first lab- grown meat to receive regulatory approval in Singapore. It tested plant varieties in a lab: 3 in order to identify plant proteins with properties similar to chicken eggs, such as gelling and emulsifying. The American Egg Board responded to the growth of Hampton Creek and other egg substitute companies with an advertising campaign featuring the slogan \”Accept No Substitutes. \” In October 2014, competitor Unilever sued Hampton Creek Foods alleging the \”JUST Mayo\” name misled consumers into believing the product contained real eggs.

In late 2015, several former employees anonymously alleged Hampton Creek was exaggerating the science behind its products, mislabeling the ingredients in pre-production samples, and manipulated employment contracts. The Securities and Exchange Commission and the Department of Justice started an inquiry that was closed in March 2017 after concluding the allegations were insignificant. In June 2017, Target stopped selling Hampton Creek products after seeing an anonymous letter alleging food safety issues at Eat Just’s manufacturing facility. Target said none of its customers got sick and its customers reported getting no contaminants in Hampton Creek’s products. Several Hampton Creek executives were fired in 2017, after the company alleged they were trying to take away the CEO’s control of the company.