Don’t Mess with Texas
Don’t Mess with Texas is a slogan for a campaign aimed at reducing littering on Texas roadways. The campaign is credited with reducing litter on Texas highways roughly 72% between 1987 and 1990. The slogan has been awarded a plaque on the Madison Avenue Walk of Fame and a place in the Advertising Hall of Fame.
About Don’t Mess with Texas in brief
Don’t Mess with Texas is a slogan for a campaign aimed at reducing littering on Texas roadways by the Texas Department of Transportation. The campaign is credited with reducing litter on Texas highways roughly 72% between 1987 and 1990. The slogan has been awarded a plaque on the Madison Avenue Walk of Fame and a place in the Advertising Hall of Fame, a distinction given to only two slogans annually. It is also the official motto of the Virginia-class submarine USS Texas. In 2011 the result of a public vote for the best \”Don’tMess with Texas\” ad over the last 25 years was revealed, the winner was one created by the Commemorative Air Force.
Since 2000, TXDOT has contacted over 100 companies and organizations with cease and desist letters regarding the unauthorized use of the slogan. In a 12-year period over 26 television spots appeared, the slogan appeared in public service announcements: In a period of over 12 years over 26 TV spots appeared. In 1986 the slogan premiered its first television advertisement, featuring Stevie Ray Vaughan, at the 50th Annual Cotton Bowl Classic.
You want to know more about Don’t Mess with Texas?
This page is based on the article Don’t Mess with Texas published in Wikipedia (as of Dec. 10, 2020) and was automatically summarized using artificial intelligence.
