U2 3D is a 2008 American-produced 3D concert film featuring rock band U2 performing during the Vertigo Tour in 2006. It is the band’s second feature film, following their 1988 rockumentary Rattle and Hum. The film was created to experiment with a new type of 3D film technology pioneered by producer Steve Schklair. Although set in Buenos Aires, U23D was shot at seven concerts across Latin America, and two in Australia.
About U2 3D in brief
U2 3D is a 2008 American-produced 3D concert film featuring rock band U2 performing during the Vertigo Tour in 2006. It is the band’s second feature film, following their 1988 rockumentary Rattle and Hum. The film was created to experiment with a new type of 3D film technology pioneered by producer Steve Schklair. The band were hesitant to participate, but agreed to the project mainly as a technological experiment rather than a profit-making venture. It peaked at number 19 at the United States box office, and earned over USD 26 million worldwide. It received widely positive reviews, with critics praising the 3D technology and innovation. U2 3d won several awards, and its reception convinced some of the creators that the project marked a paradigm shift in filmmaking. In 2001, producers Jon and Peter Shapiro created a 2D IMAX concert film titled All Access, which featured live performances of several musicians. The Shapiros wanted to use digital technology for their next project, which could easily be upscaled to the IMAX format without loss of quality. They also wanted to create an NFL-based 3D I MAX film for the Baltimore Ravens, who had showcased the technology at several games in the 2003 season including Super Bowl XXXVIII. Although set in Buenos Aires, U23D was shot at seven concerts across Latin America, and two in Australia. The complex setup involved shooting with up to 18 3D cameras simultaneously and capturing the footage digitally.
It was only released in IMAX 3D and digital 3D theaters, and was distributed by National Geographic Entertainment and had its limited theatrical release in late January 2008, followed by its wide release the following month. In the beginning of the film, a voice is heard chanting \”everyone\”, followed by fans running through the venue. Images are shown throughout the concert on the stage’s LED display. The main set ends with \”One\”, after which the group leave the stage. They return for an encore and perform \”The Fly\”, during which a succession of words and phrases appear on the Stage’s LED Display and are superimposed into the film. As the closing credits begin, a live performance of \”Yahweh\” is heard as animations from the stage’s LED display are shown. U2 reappear on stage in a mid-credits scene performing the end of the song. It was intended to be an inexpensive way to shoot live concerts or sports events such as football games. It has been described as the cheapest way to create a realistic 3D experience without subjecting the viewer to excessive motion sickness or eye strain or excessive eye strain. The group wanted to focus on a single single act, and now they have a single act on the National Football League (NFL) team, John and David Modell, who are the owners of Baltimore Ravens. They wanted to show the footage of several artists, including U2, to the NFL, and showed the footage at several NFL games in 2003.
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