Simplifly Deccan was the first Indian low-cost carrier. It operated domestic flights from seven base airports using a fleet of Airbus A320, ATR 42 and ATR 72 aircraft. The airline appealed to middle class travellers with low fares and a large route network. In 2006 it was the third largest airline in India with a 19% market share.
About Simplify Deccan in brief
Simplifly Deccan was the first Indian low-cost carrier. It operated domestic flights from seven base airports using a fleet of Airbus A320, ATR 42 and ATR 72 aircraft. The airline appealed to middle class travellers with low fares and a large route network. It employed several innovative methods to ensure the profitability of its business model. In 2006 it was the third largest airline in India with a 19% market share, flying to 55 destinations with 30 aircraft. It merged with Kingfisher Airlines in April 2008 and was re-branded as Kingfishers Red in August 2008. It was founded by G. R. Gopinath, a retired Indian Army captain who had gained experience in the aviation industry through his DeCCan Aviation venture. It experienced 42% growth in passenger traffic in 2006–2007, becoming the nation’s second largest carrier in 2007.
In early May 2007, rumours began to circulate that Vijay Mallya, founder of Kingf Fisher Airlines, was interested in buying Air Deccans. In October 2007, Kingfischer parent United Breweries Group purchased a controlling 26% stake in DeccAn Aviation on 31 May. G. R. Gop inath dispelled the rumours claiming he believed it was impossible to merge the two airlines’ separate business models; he is from different planets; he believed he was from Mars, not Venus. He needed to raise funds to continue to function independently. In the quarter ending 31 March 2007, Air deccan had lost ₹213 crore during the month ending 31 October 2007. Air De ccan was rebranded in October 2007 as KingFisher Red.
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