Qualtrics

Qualtrics is an American experience management company, with co-headquarters in Provo, Utah and Seattle, Washington, in the United States. On November 11, 2018, it was announced that Qualtrics would be acquired by SAP for USD 8 billion. On July 26, 2020, SAP announced its intent to take Qualtric public.

About Qualtrics in brief

Summary QualtricsQualtrics is an American experience management company, with co-headquarters in Provo, Utah and Seattle, Washington, in the United States. On November 11, 2018, it was announced that Qualtrics would be acquired by SAP for USD 8 billion. On July 26, 2020, SAP announced its intent to take Qualtric public. The company was meant to be listed on the NASDAQ exchange under the ticker \”XM\” in reference to their flagship experience management product, the QualtrICS XM Platform.

The decision to go public was made due to the company’s performance since the acquisition which outperformed SAP’s expectations in excess of 40 percent. The acquisition was SAP’s second-biggest purchase ever behind the USD 8. 3 billion acquisition of travel and expense management firm Concur in 2014.