Deals

What Was Deals?

Imagine a store that promised you the best deals on everything from health and beauty products to frozen foods – that’s what Deals offered. This American chain was once a vibrant player in the discount variety store market, owned by Dollar Tree. But as with many retail giants, its journey had its ups and downs.

The Birth of Deals

How did Deals come into existence? The story begins in the late 1990s when Tom Holley’s Grandpa’s chain was acquired by SuperValu. Later, Dollar Tree swooped in to buy it in 2006, setting the stage for what would become a significant player in the discount retail sector.

Stores and Products

Picture a store that had everything you needed under one roof – from health and beauty essentials to party supplies and household goods. That’s Deals! Each of its 221 stores across 19 states was a treasure trove, offering both national brands and private-label items. You could find frozen foods, dairy products, and even a wide range of food items in their aisles.

The Conversion to Dollar Tree

What happened when Deals met its end? In 2016, most Deals stores were converted into Dollar Tree locations. A few remained as Family Dollar locations, but by 2018, some of the previously Deals stores had closed down.

E-commerce and Beyond

Deals also ventured online in 2013 with an e-commerce website. But as part of its rebranding efforts, this site was eventually redirected to Dollar Tree’s own platform.

So, the next time you visit a Dollar Tree store and see some familiar items, remember that they once belonged to Deals. The journey of these stores is a testament to how retail landscapes can change over time.

In conclusion, Deals was more than just a name; it represented a unique blend of variety and value in the discount retail sector. Its story serves as an interesting chapter in the history of American retail, showing us that even the best deals sometimes come with their own set of challenges.