TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from 3 seconds to 1 Minute to 3 minutes. TikTok has been downloaded more than 130 million times in the United States, and has reached 2 billion downloads worldwide.
About TikTok in brief
TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from 3 seconds to 1 Minute to 3 minutes. TikTok has been downloaded more than 130 million times in the United States, and has reached 2 billion downloads worldwide. On 3 August 2020, US President Donald Trump threatened to ban TikTok in the U.S. on 15 September if negotiations for the company to be bought by Microsoft or a different \”very American\” company fail. Pakistan banned TikTok citing ‘immoral’ and ‘indecent’ videos on 9 October 2020 but reversed its ban ten days later on 19 October 2020. It has been banned by the government of India since June 2020 along with 223 other Chinese apps in response to a border clash with China. Since its launch in 2016, TikTokDouyin rapidly gained popularity in East Asia, South Asia, Southeast Asia, the United. States, Turkey, Russia, and other parts of the world. On 9 November 2017 TikTok’s parent company spent up to US$1billion to purchase musical. ly, a social media video platform that allowed users to create short lip-sync videos. This ended the TikTok and musical ly title and made TikTok worldwide, excluding China, since musical ly was already a worldwide app. Vanessa Pappas is the CEO of TikTok following the resignation of Kevin A. Mayer on August, 27 2020. The two products are similar, but features are not identical.
Douy in includes an in-video search feature that can search by people’s face for more videos of them and other features such as buying, booking hotels and making geo-tagged reviews. On 23 January 2018, the Tik Tok app ranked No. 1 among free app downloads on app stores in Thailand and other countries. On 3 September 2019, Tik Tok and the US National Football League announced a multi-year partnership. The agreement occurred just two days before the NFL’s 100th season kick-off at the Soldier Field, where TikTok hosted activities for fans in honor of the deal. The partnership entails the launch of an official NFL TikTok account, which is to bring about new marketing opportunities such as sponsored videos and hashtag challenges. It was well known, especially, especially to the younger audience, especially the younger. audience. TikTok already had 100 million users, with more than one billion videos viewed every day. In July 2020, the company reported close to 800 million active users worldwide after less than four years of existence. The TikTok app has already surpassed over 2 billion mobile downloads worldwide, according to data from mobile research firm Sensor Tower that excludes Android users in China. The app was launched in the international market in September 2017, and only became available worldwide after merging with another Chinese social media service Musical ly on August,. 2 2018.