Micromax is an Indian smartphone manufacturer and consumer electronics company. The company also owns YU Televentures, which sells the products under the brand name YU. In 2020, the company made a comeback in the Indian mobile industry with a new sub-brand ‘IN’
About Micromax Informatics in brief
Micromax is an Indian smartphone manufacturer and consumer electronics company. It was established as an IT software company operating in the embedded devices domain. By 2010, Micromax was one of the largest domestic companies making handsets in the low-cost feature phone segment in India. The company also owns YU Televentures, which sells the products under the brand name YU. It has recently launched its new mobile phone series IN. The IN Series consists of two phones, the IN Note 1 and the IN Helio G35. The phones come in different screen sizes: 32-inch, 40-inch and 50-inch. In 2020, the company made a comeback in the Indian mobile industry with a new sub-brand \”IN\”. Known for mobile handsets and LED TV panels, it is also expanding its portfolio in the consumer electronics segment, targeting the ‘premium economy’ consumers.
It is facing stiff competition from Chinese companies that are penetrating the Indian market. In 2014, Micronax’s sales in India exceeded those of Samsung. It became the mobile telephone manufacturer to ship the most telephones in one quarter in India and was the first Indian mobile company to sell in Russia. It also launched the Canvas Sliver 5, which it claimed was the slimmest telephone in the world on 17 June 2015. In August 2017, Micromeax launched its first bezel-less smartphone with an aspect ratio of 18: 9. The device has a 5-inch IPS display with resolution of 1280 x 720 pixels. In December 2018, it launched the Infinity N11 smartphone, which features a 4-inch Full View display with the screen resolution of 720 pixels, the device on the latest Android Oreo operating system.