Brad Parscale is an American digital consultant and political advisor. He served as the senior adviser for data and digital operations for Donald Trump’s 2020 presidential campaign. He previously served as digital media director for Trump’s 2016 presidential campaign and as campaign manager from February 2016 to February 2018.
About Brad Parscale in brief
Brad Parscale is an American digital consultant and political advisor. He served as the senior adviser for data and digital operations for Donald Trump’s 2020 presidential campaign. Parscale was born in Topeka, Kansas. His father, Dwight Parscale, was an assistant attorney general in Kansas who ran unsuccessfully for Congress in 1974, age 28. His mother, Rita, owned a restaurant and operated a string of other businesses over the years, with Brad’s mother being Rita Parscale. He played basketball at Shawnee Heights High School in Tecumseh, Kansas, graduating in 1994. He then attended two junior colleges, playing basketball well enough to get an athletic scholarship at the University of Texas at San Antonio. He transferred to Trinity University, also in San Antonio, where he earned a bachelor’s degree in finance, international business and economics. In October 2005 he incorporated his website business, which mostly produced simple websites for brick-and-mortar businesses in the area. In April 2012, the company was hired to build a website for Trump International Realty, after a deliberately low bid of USD 10,000. By May 2015, Giles-Parscale owned a 18,000 square foot building and had 46 employees and 800 clients.
In August 2017, the remaining operations were purchased by Parscale’s company, CloudCommerce, in a deal valued at USD 9 million in stock. In June 2018, Giles Design Bureau was broken out as a separate entity, run by a separate staff of 15; Parscale became a member of the board of directors of the Florida-based Parscale Strategy. In early 2019, Parscale announced that he was stepping away from his company and any role in the campaign for the immediate future to focus on my family and get help dealing with the overwhelming stress. He was replaced by Bill Stepien as the campaign manager for the 2020 campaign from February 2018 to July 2020. He previously served as digital media director for Trump’s 2016 presidential campaign and as campaign manager from February 2016 to February 2018. He also worked for the Trump family: Trump Winery, the Eric Trump Foundation, and Caviar Complexe Complexe line of skin-care products. In mid-2017, he spun off his political work to a new company, which he called CloudCommerce Strategy, and relocated to Florida. In January 2017, he and senior Trump aide, Nick Ayers, launched America First Policies, an organization that promotes President Trump’s agenda and White House initiatives.
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