Skims

Skims: The Rise of an Inclusive Brand

Imagine a world where body positivity isn’t just a buzzword but a reality. That’s exactly what Skims is striving to create, and it’s doing so with remarkable success. Founded in 2019 by the iconic Kim Kardashian alongside Emma Grede and Jens Grede, Skims has quickly become a powerhouse in the fashion industry, valued at over $4 billion as of July 2023.

From Concept to Valuation

The journey of Skims began with a simple yet revolutionary idea: to create shapewear and clothing that embrace body positivity and inclusivity. The company’s initial launch was nothing short of groundbreaking, generating over $2 million in profit within just 10 minutes of going live! This rapid success speaks volumes about the demand for inclusive fashion.

Valuation Milestones

In April 2021, Skims was valued at a staggering $1.6 billion. By January 2022, this valuation had more than doubled to an impressive $3.2 billion. These numbers are not just impressive; they’re a testament to the brand’s ability to resonate with consumers and adapt to market demands.

Expanding Horizons

But Skims isn’t content with just shapewear. The company has expanded its offerings, introducing a wide range of collections including lounge wear, lingerie, and accessories. From bras and bodysuits to dresses, shorts, sweatpants, tops, hoodies, sweaters, and slides, Skims caters to every aspect of your wardrobe needs.

Inclusivity in Every Aspect

One of the most remarkable aspects of Skims is its commitment to inclusivity. The brand offers a wide range of sizes from XXS to 5XL, ensuring that everyone can find something that fits them perfectly. Additionally, their shapewear comes in nine different shades to accommodate various skin tones, making it easier for customers to find products that not only fit but also match their unique beauty.

Collaborations and Innovations

Skims has also made waves through strategic collaborations with other brands like Fendi and the NBA. These partnerships have helped Skims reach new audiences and solidify its position as a leader in the fashion industry. The company’s innovative approach to marketing, including influencer campaigns featuring celebrities such as Paris Hilton, Kate Moss, Kendall Jenner, Kourtney Kardashian, Khloé Kardashian, Tyra Banks, and Snoop Dogg, has further boosted its popularity.

Addressing Criticisms

However, Skims hasn’t been without its share of controversies. The original name ‘Kimono Intimates’ faced criticism for potentially disrespecting Japanese culture. In response to this feedback, the company changed its name to Skims, a move that demonstrated their commitment to cultural sensitivity and inclusivity.

Award-Winning Success

The brand’s success has been recognized through numerous accolades. Kim Kardashian was honored with a ‘Brand Innovator’ award by the Wall Street Journal Magazine in 2021, while Skims received the inaugural ‘Innovation Award’ at the 2022 CFDA Fashion Awards.

Conclusion

In conclusion, Skims has not only disrupted the fashion industry but also set a new standard for inclusivity and body positivity. From its humble beginnings to becoming one of the most valuable brands in the world, Skims continues to push boundaries and redefine what it means to be fashionable. As they expand into menswear and continue to innovate, there’s no doubt that Skims will remain at the forefront of the fashion revolution for years to come.