K/DA

KDA is a virtual girl group consisting of four League of Legends characters. American singers Madison Beer and Jaira Burns and I-dle members Miyeon and Soyeon provide the voices of Evelynn, Kai’Sa, Ahri, and Akali respectively. The group was created to promote the League World Championship and to sell in-game KDA skins of the characters. Additional KDA content would be introduced to League in 2019. This would be followed up with the release of a promotional single in August 2020, entitled ‘The Baddest’

About K/DA in brief

KDA is a virtual girl group consisting of four League of Legends characters. American singers Madison Beer and Jaira Burns and I-dle members Miyeon and Soyeon provide the voices of Evelynn, Kai’Sa, Ahri, and Akali respectively. KDA was unveiled at the 2018 World Championship with an augmented reality live performance of their first song, ‘PopStars’ A music video of the song went viral, surpassing 100 million views in one month, and reaching 400 million views, as well as topping Billboard’s World Digital Song Sales chart. The group was created to promote the League World Championship and to sell in-game KDA skins of the characters. Additional KDA content would be introduced to League in 2019. This would be followed up with the release of a promotional single in August 2020, entitled ‘The Baddest’ The name ‘KDA’ is an in- game term that refers to a player’s kills, deaths, and assists. Riot Games, the company behind League, said that they would see KDA as a full-fledged music label in the future.

Riot’s head of music division, Toa Dunn, claimed in an interview with Variety that the most involved music project we’ve ever done was with KDA. According to Toa, there is a huge overlap between League and the overall music industry, and as a result they invested in building an internal music team with both an artist focused on composers and producers. The result is that you can all see the services that you would see at a standard music label such as distribution, distribution, A&R and distribution, such as Toa and Jimeneza Dunn’s choreographed dances, and people who can perform all the dances you can see in the game. The name ‘KDA’ is a reference to the term ‘kill, death, assist’ used in League. It is a term used to refer to the number of kills and assists that a player achieves in a game, and is used to describe the overall experience of playing the game in the world of League. In the game, ‘Kill, Death, Assist’ refers to the amount of kills, assists and kills a player has during a game.