Reddy Kilowatt
Reddy Kilowatt is a cartoon character that acted as corporate spokesman for electricity generation in the U.S. and other countries for over seven decades. Reddy is drawn as a stick figure whose body, limbs, and hair are made of stylized lightning-bolts and whose bulbous head has a light bulb for a nose and wall outlets for ears. The first edition was published on March 14, 1926 in an advertisement in The Birmingham News for the Alabama Power Company.
About Reddy Kilowatt in brief
Reddy Kilowatt is a cartoon character that acted as corporate spokesman for electricity generation in the U.S. and other countries for over seven decades. Reddy is drawn as a stick figure whose body, limbs, and hair are made of stylized lightning-bolts and whose bulbous head has a light bulb for a nose and wall outlets for ears. The character was the brainchild of the company’s 40-year-old commercial manager, Ashton B. Collins, Sr. The original 1934 version was amended in 1941, 1953, 1963, 1968, 1971 and 1976. By the final edition in 1998, the final book had grown to hundreds of pages, containing thousands of images and promotional ideas. The final edition of the Proofs Book, a catalogue of images, applications and stock advertisements that could be used by the utility to promote its electrical services, was published in 1998. The book is available for download from the Internet at: www.reddykilowatt.com. The first edition was published on March 14, 1926 in an advertisement in The Birmingham News for the Alabama Power Company. The second edition was released on March 28, 1933 in an ad for the Ohio Edison Company. Over the years, Reddy would be extensively licensed in the United States, South America, Australia, South Africa, South. Africa, Great Britain and Mexico. He was also licensed in Argentina and Great Britain in 1934 and subsequently in Canada in 1934, Argentina and Mexico in 1934.
He sought and obtained trademark protection for the character in Canada and Argentina in 1934 as well as in South Africa and South. America in 1936. The last edition of this book was released in 1998 and is available from the internet at: http://www. reddykilowattonline.com/the-final-edition-of-the-proofs-book, a collection of images that can be used to promote electrical services by the electric utility to the public. The most important of these came to be known as the Reddy kilowatt Art Service Reproduction Book, which is available on the Internet for download at: www.ReddykillowattOnline.com/. The final version of the proof book, a copy of which can be downloaded from theinternet.com, is available at http:www.redykillawatt.co.uk/the final edition is available to download at Reddy Kilowatts Art Service reproduction book, which also is available online at http:http://www reddy killowattsonline.org/thefinal edition.html. In 1930 almost 90 percent of farms in the US were still without access to electric service. In 1933, IOUs banded together to advance their interests, forming the Edison Electric Institute. Ashton Collins joined the new organization to promote the use of electrical energy. Collins was alarmed by growing government intervention in the sector and also saw Reddy as an ambassador for investor-owned utility companies.
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This page is based on the article Reddy Kilowatt published in Wikipedia (as of Oct. 30, 2020) and was automatically summarized using artificial intelligence.
