The signal was sent by Vice-Admiral of the Royal Navy Horatio Nelson, 1st Viscount Nelson. Nelson’s death during the battle led to the phrase becoming embedded in the English psyche. It has been regularly quoted, paraphrased and referenced up to the modern day.
About England expects that every man will do his duty in brief

It is reported that a great cheer went up as the signal was hoisted and repeated throughout the fleet. Collingwood remarked half-evishly to his flag-lieutenant: ‘I wish Nelson would make no more signals; we all understand what we have to do’ Nelson ordered this signal to be kept using the telegraphic flag and ordered this message to be announced to the ship’s company with the greatest enthusiasm. The message was sent at 12:15:p.m. before a single British cannon had been fired at the enemy. This was Nelson’s final signal to the fleet, sent at about a quarter to noon, but Pasco puts it at about 11:45:a. m. The exact time is not known, as the message was repeated through the fleet and logs from other ships of the line also put it close to this time.
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